Viewfinders: Thoughts on Visual Design Research
We’re very excited to have published Viewfinders: Thoughts on Visual Design Research, exploring the rich potential photography, film and beyond hold for design research. Bas Raijmakers and Samantha...
View ArticleStrategic creativity book club: Frame Innovation
The book club aims to be an approachable, walk-in, sense-making moment, and we try to keep it low-threshold, but thought-provoking and productive. It is more of a place to help us form, rather than to...
View ArticleImproving bicycle parking in public space
The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on your destination it is often a...
View ArticleDesign for learning
Professional teachers and designers tend to inhabit separate realms that don’t often connect. However, while preparing a recent 3-day training program, we learned that early input from a professional...
View ArticleLearning about service innovation with STBY
We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level courses focusing on strategic...
View ArticleCustomer Journeys for Government Communication
STBY was asked to share experiences of working with Customer Journeys at the Academy for Government Communication. This is an initiative organised by the Ministry of General Affairs, and open for all...
View ArticleThe way forward with smart mobility
Even for brief local journeys, for shopping or work purposes, people often combine walking, cycling or driving, and public transportation like urban rail, or the underground or bus. Such multi-modal...
View ArticleWhat makes a home?
This is the question IKEA and its designers feel they must continually seek an answer to, if they are to succeed in their ambition “to create a better everyday life for the many”. And this question...
View ArticleGlobal design with local understanding
Millions of people in more than a hundred countries now use Ebay’s sites and apps every day. These visitors represent a myriad of different cultures. Knowing precisely how to tailor its user experience...
View ArticleThere is more to food than meets the tongue
We need to take all five senses into account when we are designing a service or an experience. The food industry—dining, in particular—reveals this. What’s this thing in my mouth? Eating goes well...
View ArticleTransforming Teams from Good to Great
Everyone knows from experience that some groups or teams do better than others. So what is it that sets these successful teams apart? Increasing productivity of employees is something that every...
View ArticlePresentation of MindLab service design event
Geke van Dijk was invited to present at MindLab’s popular morning event on service design. She described and illustrated the necessity of addressing the full user experience when creating public as...
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